We launched DealFlow by Fundacity, our first seed investor offering from the 3 planned, this September. Our early adopter WOW, an accelerator from Porto Alegre, bravely gave us a shot and we gave them 100% of our attention. Huge kudos to them. Like support wheels on a bicycle, we’ve had to closely support the SaaS tool in delivering on its promise: to help seed investors select the next great startup to fund.
Bugs, missing features and confusing UX plagued the early days. We work hard and take in feedback and go out and seek out some more…. speak every few days with clients and monitor their activity on google analytics. Things started improving. The support wheels are slowly being removed.
Today, 2-3 months later Fundacity is alive. Clients are diligently reviewing and evaluating startups in their deal flow…with no involvement from us at all! Instead of complaints about complicated UX and distressed emails on bugs we are receiving more and more positive feedback….and finally…to our surprise and huge excitement our tool was called “intuitive” and “a lot more intuitive than others that I’ve used”! Instead of emails about bugs we are receiving wish lists for more features. Great feedback is coming in….a hugely rewarding experience for everyone in the team. We are delivering value to our target users. Freakin’ awesome!
On the startup side…growth is viral. Each client (seed investor) bring hundreds of startups with it….at an incredible rate. Once an accelerator adopts Fundacity to manage its applications process startups register on Fundacity. They bring others and all these startups apply to other accelerators. Engagement is rising. 2000+ users, 1000+ startups, 38+ countries. So far we do no marketing and no community management. We make only targeted sales calls to seed investors that we research and decide we would like to work with. Even this part we are planning to automate in 2014…… the support wheels are slowly being removed and I dare say Fundacity is coming alive and learning to fly!