South American Adventures

Taking flying leaps into the unknown

Tucked behind the Andes we grow and grow

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From behind the Andes mountains far from global tech hubs and their publicity we grow stronger. We can’t leverage riding the wave of fame that comes from rockstar style media coverage that some idea stage startups receive in places like the Valley. However, undeterred, we work on customer development one email at a time and researching carefully who we would love to have as clients…country to country…gradually building that list of early adopters who we hope will love us.

Today, the world took note. Competitors from LatAm, Europe and US starting snooping and fishing on what we were offering and how we priced our services. How do we know? Well, at Fundacity we love to measure everything. With google analytics we review what users do and with our awesome Live Customer Support software Zopim we can engage with and see what users are doing. This live chat was like honey for flies. Today the CEO and a sales head from 2 competitors decided to engage with us via the live chat posing as clients. One actually wanted us to send him a document outlining all our benefits and prices. Cheeky bugger :D!

At first when Jerry called me over I was annoyed by the spies. I wanted to flip them off for wasting our time etc but then decided it was a grand opportunity to find out what they were doing. Thus, we started interacting with them via chat. Fun!

I want to give a shout out to the cheeky ones out there and say Hello World We Are Here. Let’s fund great startups!


Author: Miklos Grof

Miklos is the CEO and co-founder of Fundacity. Fundacity is making startups investing easier. Fundacity already supports all the notable accelerators in LatAm in their startup selection and management and they are expanding rapidly across Asia-Pacific and Europe. With the recently launched Fundacity Investments Clubs it seeks to simplify the startup investing process in emerging markets and make it accessible to more people. Miklos has unique and extensive experience in start-up formation, business development and venture financing. He has raised and evaluated investment offers in venture capital from angels and VCs from three continents for a variety of deals. He thrives at launching businesses and making sales in new geographies. Miklos currently serves as a financial advisor and mentor for various start-ups including Taggify (an online contextual advertising company based in New York and Buenos Aires). At Taggify, Miklos advises on fundraising, financial reporting to the board of investors, tax filling and cash flow management. Miklos completed his MsC in Finance at the London School of Economics and previously worked in corporate finance at PricewaterhouseCoopers in London, fund sales at UniCredit Vienna and economic research at Erste Bank Budapest. He is a Chartered Accountant with the ICAEW, Institute of Chartered Accountant England and Whales and is quinti-lingual. He is passionate about startups and entrepreneurship and spends his free time engaging with the startup community.

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