South American Adventures

Taking flying leaps into the unknown

The day before Demo Brasil

1 Comment

I am always surprised when I see founders of other startups casually attend a startup conference. For me it is like attending an expo / trade show or other business event without preparing. I find it a complete loss of opportunity. One needs to start networking long before arriving.

Demo Brasil is a 2 day startup conference. Big fish from the startup ecosystem including angel investors, accelerators, VCs, entrepreneurs and policy makers will be there. This a fantastic opportunity to make great new contacts and expand ones network. There will be 100’s if not 1000’s of people there and arriving without a clear list of targets one is lost in the networking bonanza.

My approach to make the most out of a gathering of great people in my industry

Firstly I review the agenda and look up each speaker on LinkedIn. If I already know them I send a short message to say I will be there and I look forward to seeing them. If I have something specific I want to discuss I propose a meeting place / time. Of course a specific meeting is tough to agree so I try and find out when they will be at the event and where they may be to try and ‘bump into them’. For new contacts I initiate a LinkedIn contact request with a personalized message. I also update my CRM. I currently use Nimble.

I reach out to people I would be interested in meeting at the event and I suspect they may attend.

I attend the event with 100 business cards. 80 in my bag and 20 ready in my back pocket ready to be smoothly removed and handed to the prospect. I use Moo to make awesome business cards. This is not an item where I try and save pennies. Somewhat controversially, we designed cards that have our profile pictures on them. Quite prominently actually. As I tell each person I hand one to: “Love it or hate, you won’t forget me or who this card belongs to”.

Tonight we get on a bus at midnight and will be arriving in Rio at 630am….night buses mean we don’t loose a valuable day of work and of course don’t need to spend money on a hostel :). The glamorous life of an entrepreneur.


Author: Miklos Grof

Miklos is the CEO and co-founder of Fundacity. Fundacity is making startups investing easier. Fundacity already supports all the notable accelerators in LatAm in their startup selection and management and they are expanding rapidly across Asia-Pacific and Europe. With the recently launched Fundacity Investments Clubs it seeks to simplify the startup investing process in emerging markets and make it accessible to more people. Miklos has unique and extensive experience in start-up formation, business development and venture financing. He has raised and evaluated investment offers in venture capital from angels and VCs from three continents for a variety of deals. He thrives at launching businesses and making sales in new geographies. Miklos currently serves as a financial advisor and mentor for various start-ups including Taggify (an online contextual advertising company based in New York and Buenos Aires). At Taggify, Miklos advises on fundraising, financial reporting to the board of investors, tax filling and cash flow management. Miklos completed his MsC in Finance at the London School of Economics and previously worked in corporate finance at PricewaterhouseCoopers in London, fund sales at UniCredit Vienna and economic research at Erste Bank Budapest. He is a Chartered Accountant with the ICAEW, Institute of Chartered Accountant England and Whales and is quinti-lingual. He is passionate about startups and entrepreneurship and spends his free time engaging with the startup community.

One thought on “The day before Demo Brasil

  1. Pingback: The day before Demo Brasil | SUP Expat

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s