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Spectatular failure from red-hot startup Fab that raised $330 million and then went bust

I read / skim roughly 10 startup related articles going back 2+ years now. After a while things do get repetitive however today I came across a article about Fab which I found particularly interesting for 3 reasons.

1 – The dollar figures involved in investments received, sales generated, units shipped and acquisitions made is quite astounding especially considering the short time frame.

2 – Incredibly few companies reach product market fit. “Fab had product market fit, but Fab didn’t understand its product market fit,” a former Fab employee said.

3 – It had a CEO with an interesting personality and background who wrote an impressive memo to his stakeholders about the mistakes made.

I won’t attempt to summarize or try to add interesting anecdotes to the article as its superbly written and very insightful. I recommend you take a look. There are a lot golden nuggets in their which many founders can learn something from.

http://www.businessinsider.com/how-billion-dollar-startup-fab-died-2015-2

In early 2011, Bradford Shellhammer and Jason Goldberg shut down Fabulis and started Fab.

In early 2011, Bradford Shellhammer and Jason Goldberg shut down Fabulis and started Fab.

Spectatular failure from red-hot startup Fab that raised $330 million and then went bust

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